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Driving Go-To-Market for technical founders selling into enterprise

Fractional leadership from strategy to execution.

Pipeline generatedBootstrapped
$20M+
Pipeline acceleratedSeries A
50%+
Demand, same budgetSeries B
40%+
GTM OS Diagnostic
The GTM Operating System wheel: Total Relevant Market, Market Investment Map, Brand and Demand, Pipeline Velocity, Customer Time-to-Value, Customer Expansion, Revenue Operations, Leadership and Management

Trusted by

  • LEGO Education
  • TrueDialog
  • HP | Vyopta
  • Conscious Ground

Work with me

Built for the next era of go-to-market

Whether you have a specific problem to solve, need to align on the right priorities, or want experienced GTM leadership to move the work forward.

Scoped Project

Solve it. Ship it. Done.

Have a specific GTM problem to solve, like positioning, messaging, or an enterprise sales motion? Get a defined scope and a clear deliverable. Engagements run a minimum of 90 days.

Let’s Talk

GTM Planning

What’s really slowing growth?

Over 4-5 working sessions, we find the areas of focus that make the biggest difference. You walk away with a 90-day plan to execute against.

Let’s Talk

Fractional CMO

Turn strategy into action.

Add hands-on GTM leadership to move key priorities forward and improve execution across the team.

Let’s Talk

Not quite ready for a full engagement? Request access to office hours.

Angela Shori, Chief GTM Strategist, SHYFT Insights
Angela ShoriChief GTM Strategist

About

Twenty years of go-to-market, built for technical founders

Angela has spent 20+ years leading go-to-market for B2B and SaaS companies, including building go-to-market functions from scratch. She helps technical founders with technical products turn strong engineering into clear go-to-market plans.

As a certified GTM OS Partner, SHYFT Insights implements the GTM Operating System to create alignment and accelerate growth.

In their words

SHYFT Insights completely upended what we thought we knew about positioning. As a founder, it’s hard to get behind the idea that you may not actually want to go wide. Angela’s knowledge and unique background make her an invaluable strategic partner. I wish we’d worked with her years ago.
CEO, HRTech
“We’ve really enjoyed working with you, and very much appreciate the work product you deliver. If anyone needs a referral for your services, please let me know. I’d be happy to share our fantastic experience.”
Amanda McGuckin HagerCMO & CRO, TrueDialog
“If you’re an early-stage founder trying to figure out GTM, stop scrolling. Angela is the real deal. She’s generous with her thinking and sharp on the details.”
Imran AmanFounder, Moody@Work
“Any company would be so lucky to have Angela’s brain and heart involved with their brand.”
Jodi HolzbandClassicBart PR

Start with a conversation about where progress stalls.